Media Baron John Mappin's Newspaper Group

John Mappin's newspapers provide a high quality coverage of London’s most prestigious boroughs.










Full title: INDEPENDENT LOCAL NEWSPAPERS LTD


Offices: 10 A Cullen Way,Park Royal, London,NW10 6JZ
Telephone 01840 779 255    
e-mail:enquiries@londonlocals.co.uk
website www.londonlocals.co.uk
They have been established since 1994
Independent Local Newspapers Ltd is the publisher of eight independent local newspapers and is London’s fastest growing local newspaper group.
Advertising revenues are growing at around 30% year on year and the group's readership is estimated at over 110,000.
35,000 copies are distributed free to all the most up-market streets,squares and residential blocks in Westminster, Belgravia, Mayfair, Knightsbridge, Chelsea, Kensington, St. John’s Wood, Hampstead, Notting Hill, Bayswater, the City of London, Docklands, Hammersmith, Fulham, and to businesses in Ealing and Park Royal.
The group's purpose is to serve its readers positive news and information that is helpful, useful and workable.
Demographics:
• 23% of its average readers own their own home OUTRIGHT.*
• 28% of its average readers have a mortgage or other loan on their property.*
• Its average reader’s house price is £773,558, which is nine times the national average.**
• 69% of its average readers are single men and women with no children and a high disposable income.*
• 65% of its average readership are self employed, company directors and senior management professionals.*
*The above statistics and research are household demographic profiles from the Royal Borough of Kensington and Chelsea.
** Research supplied by Homesearch
(based on average terraced house in Kensington), 2001